Exceed Company, the Chinese company that markets the Xidelong brand of sports shoes and apparel, has received the Outstanding Contribution Award from the country's General Administration of Sport for the second consecutive year. It got the award for the company's “Fitness for All” campaign, described as a charitable social initiative intended to raise 32 percent of the country's population to a moderate or above-average level of physical fitness by the year 2015. A spokesman for the company could not tell what the ratio is now in China.

Topics