Exceed Company, the Chinese owner of the Xidelong brand of sportswear, has put down a $7.4 million deposit toward the purchase of a land parcel of 400,000 square meters in Ruichang, Jiangxi Province. The company intends to set up a new operating subsidiary there as well as a new production facility as part of its goal of increasing internal manufacturing capacity. The total cost of the land was $31.5 million. The new facilities should be up and running by 2013.

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