“Exchange and Inform” will be the motto at First Impression Day on Nov. 27 at the MOC, Messe München's order center in Munich. The semi-annual event provides retailers with a first glimpse of the new collections, shapes, cuts, colors, materials and manufacturing of the more than 100 participating sports and outdoor brands before the start of the ordering season. On this occasion, selected product highlights will be on display in Atrium 2. Osprey, Lowe Alpine, Rab and Dynafit will be opening their showrooms. New participating brands include On Running, Camaro, Komperdell, Pearl Izumi, Shimano and Lazer.

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