Petra Stürenberg, managing director of Medico Sports Fashion, Fila’s licensee of the brand for Continental Europe, has appointed new managers to sustain the brand’s strong momentum in the region with a goal to turn it into one of the top five sports brands in the market. Since June, Hansjörg Scharner is serving in the position of senior key account manager for sports, focusing on the development and marketing of the company’s new Performance Footwear product group. He was previously sales manager at Jack & Jones Premium Tech, among other former positions. In July Michael Staib will take over the position of creative director for Fila. The 49-year-old comes from IB Company, a subsidiary of Peek & Cloppenburg where he was brand director of the German chain’s private label Review. Previously, he worked for almost nine years at Adidas Originals as design director and five years as head of design for men’s jeans at Joop! A few months ago, in March, the position of European sales director was filled by Jochen Gärtner, a 36-year-old official who worked for a long time for the denim division of the VF Corp. and its later spin-off, Kontoor Brands. According to Medico, Fila has achieved retail sales in the “upper three-digit-million-euro range” in Continental Europe, recording dynamic growth in 2019.