The Beachbody Company has announced the appointment of Kathy Vrabeck to the newly created role of chief strategy officer. Reporting to Carl Daikeler, co-founder, chairman and CEO of Beachbody, she will be responsible for prioritizing and driving strategic growth initiatives focused on department interaction, human capital allocation, M&A and integration, following its recent agreement to merge with MYX Fitness Holdings to help it in going public. Beachbody indicates that Vrabeck is bringing a decade of talent acquisition and advisory expertise as partner at Heidrick & Struggles, followed by more than two decades of leadership experience in technology, digital entertainment and consumer packaged goods, most recently at Korn Ferry.

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