Germany’s Manager Magazin reported that Adidas’ Chief Digital Officer Scott Zalaznik will be leaving the company. His successor will be Tobias Seemann, who joins Adidas as Senior Vice President Global Digital and eCommerce in October. Seemann already worked at Adidas as SVP Commercial Europe from 2020 to 2022 and before that as Head of Sales Development EMEA from 2007 to 2011, among other positions. In between, there were stints at Galeria (2011-2012) and Amazon (2012-2020). Since August 2022, Seemann has been Chief Commercial Officer at the Danish fashion platform Miinto.