Fila is stepping into a new era with the launch of Fila+, a brand-new line aimed at weaving the company’s rich history into a modern design. Leading this ambitious project is London-based creative force Lev Tanju, the mastermind behind the renowned London-based skatewear brand Palace. The new Fila+ line features the brand’s classic logo, revitalized with vibrant colors suggestive of the Italian flag.
Taking on the role of Creative Director for Fila+, Tanju has already crafted the inaugural collection. Drawing inspiration from Fila’s archives, the team has reimagined and contemporized products, infusing them with a fresh and modern aesthetic.
Having founded Palace in 2009, Tanju will continue to serve as Creative Director for his brand. Fila highlights his proven ability to collaborate with other brands, showcasing his capacity to connect with a broad audience beyond the skateboarding community. This talent was pivotal in Fila’s decision to enlist Tanju to lead the newly launched Fila+.
Todd Klein, Global Brand President of Fila, expressed excitement about Tanju joining as Creative Director, stating, “We are thrilled to welcome Lev as the Creative Director of Fila+. His forward-thinking approach is aligned with our mission to innovate while honoring Fila’s legacy as a premium sports brand. This partnership emphasizes Fila’s ongoing ambition to be a leader in the sportswear Industry and our dedication to engaging a new base of loyal consumers.”
