Lululemon Athletica has promoted one of its managers, Celeste Burgoyne, and brought in an experienced manager, André Maestrini, who will join the company from Adidas in January to serve as executive vice president in charge of international operations. It has also appointed a new manager in charge of diversity and inclusion.
Maestrini’s appointment should signal a new phase of international growth for the vertically integrated Canadian-based company, which still derives most of its revenues from the North American market. Lululemon said he will lead its expansion in China and other key markets in the Asia-Pacific and EMEA regions.
Maestrini ran Adidas’ operations in China, France and Latin America from 2006 to 2016 before moving to its head office in Germany to become the company’s general manager for the running category. One year later, he was made responsible for the whole sport business unit, taking care of other categories as well. Before Adidas, he held marketing roles at Coca-Cola, Danone and Kraft Jacobs Suchard.
Meanwhile, Burgoyne has been made responsible for “leading and incubating guest innovation” for Lululemon globally, with a special focus on all channel and “guest-facing” aspects of its North American business, including its physical stores and e-commerce. She will also serve as president for the Americas. Burgoyne has been with the company since 2006, most recently in the role of executive vice president for the Americas and for Global Guest Innovation. Before joining Lululemon, Burgoyne worked for Abercombie & Fitch for 10 years.
Last but not least, Lululemon said that its recently announced Inclusion, Diversity, Equity and Action (IDEA) efforts will be driven by Stacia Jones as its vice president. She is joining the company this month after spending about 10 years – like Burgoyne – with Abercrombie & Fitch, most recently as associate general counsel and chief diversity & inclusion officer.