MF Brands, the holding company of Lacoste, Tecnifibre, Aigle, Gant and The Kooples, has hired Gaelle Petit-Perrin as director of human resources, starting on May 10. After spending more than eight years inside the Rocher beauty and fashion group, where she ran its digital marketing operations, she joined Russel Reynolds Associates in 2013 as a consultant specializing in the recruitment of managers with a high potential in the area of digital transformation, with a focus on the fashion and textile industries. The Swiss family-owned group says her appointment is intended to help support the growth of each of its brands by strengthening the links and synergies among them and by transforming their organization to gain more agility and efficiency.