Rouleur magazine reports that Simon Mottram, a co-founder of Rapha, will step down as CEO of the British cycling apparel brand, taken over by L Catterton in 2016, after 17 years in the position. Mottram co-founded Rapha in 2004 with Luke Scheybeler, drawing inspiration from Team Rapha-Géminiani, a cycling team from the 1960s. He is considered one of the greatest marketers and business innovators in modern cycling. Together with editor Guy Andrews, Mottram also launched Rouleur magazine, which was then part of the Rapha brand. Rouleur became an independent company in 2013 and is now autonomous. As the new CEO, William Kim, a former CEO of AllSaints who has worked for Burberry and Gucci, will be in charge of Rapha’s global business. Mottram will remain in place until the new year. After that, he will remain on the brand’s board of directors.