Under Armour has hired Phil Fox as senior director of sales for Europe, the Middle East and Africa (EMEA). Reporting to the region’s managing director, Massimo Baratto, Fox is now leading wholesale and distribution and refining a digital-first, consumer-centric strategy with UA’s current commercial partners. Fox has about 25 years’ experience in retail distribution, account management and strategy with sports apparel brands in Europe. He has spent the past three years or so with VF Corp., largely as strategic account director but most recently as sales director for Vans in EMEA. He had previously worked in sales management at Nike.