SGI Europe Executive Edition: Vol 36 - 10+11

Adidas adopts cautious view on FY25; turns Q4 operating profit | Puma taking steps to improve profitabilty, stature | Foot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25 | On’s momentum continues, eyes more than €3bn in FY25 sales | Zalando’s revenues up 4-9% in 2025 | XXL CEO: ‘2025 is the year we return to growth’ | E-commerce is key growth driver for Vulcabras | Yue Yuen reports improved FY results on manufacturing rebound | Allbirds banking on new assortments, initiatives to fly high again in late 2025 | Acushnet Q4 sales increase benefits from higher ASPs | Globe reports softer H1 sales | Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA | Sneakersnstuff’s new, German owner with old founder back at the rudder | IcanIwill opens its first store | Puma x Saysky running collection sends clear message to competitors | Adidas replaces Nike as Liverpool kit partner for €357m | Outlook – How Adidas seeks to become a healthy company again | A balancing act for the industry – WFSGI and McKinsey report of 2025 | Target in partnership with Champion and will go for $15bn+ in sales growth by 2030 | Trouble continues at Manchester United | Baltic sporting goods market holding its breath as Decathlon increase its presence in 2025 | ESPN to drop MLB next year | International Running Expo opens for visitor registration | Fútbol Emotion makes a move in Italy