Gen Z chooses fitness over social media, Strava study reveals | Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots | Nike reshapes leadership team | Puma takeover rumors gain traction | Hugo Boss unveils strategic overhaul | KKR reportedly pursuing acquisition of sports-focused Arctos Partners | Frasers holds guidance despite profit slip | Calvin McDonald exits Lululemon; board names interim co-CEOs for leadership transition | AI sports firm Personar appoints Tony Page as Global Sports Chief | Decathlon Germany ends Payback partnership and introduces ‘Decathlon Membership’ | Fanatics partners with Rokt to inject AI-driven personalization into global e-commerce | Live-auction app WhatNot closes in on $1bn in revenues | FESI General Assembly elects new president as EU Commissioner joins sport policy debate | WFSGI partners with XU Group to debut industry-first Sustainability Academy powered by EY content | WFSGI and Worldly partner to expand sustainability and supply-chain intelligence for the industry