SGI Europe Executive Edition: Vol 37 - 9+10

Reebok replaces China licensee as revenues slide for third year running | Decathlon enters MediaMarkt to accelerate German store expansion | PUMA partners with Chinese foam specialist Shincell on next-gen NITRO | Lidl brings carbon-plate running technology within reach, but the shoe is not for everyone | Ashley’s Frasers moves into Puma’s shareholder register, and history suggests it won’t stay quiet | Sport 2000 Group tops market with €5.3bn in 2025 retail sales | Gymshark hits record £646m revenue as profits dip on investment | Yue Yuen 2026: Expanding production in Southeast Asia | DICK’S posts $17bn in sales as Foot Locker reset takes shape | Adidas CEO Gulden drives growth with glocalization and US push | Helly Hansen acquisition drives Kontoor Brands to $3.15bn revenue | Adidas reports record revenues for 2025, eyes further growth | On Holding posts record growth in 2025 as FX drags net income | Shimano’s inventory crisis signals a bicycle industry hangover | Lululemon founder issues shareholder letter, demands board overhaul by March 13 | Adidas extends CEO Gulden and reshapes supervisory board | Soqa’s founder on closing the female football product gap