California-based activewear brand Fabletics has appointed Thomas Fröhlke as its new Vice President of Wholesale Europe. Fröhlke previously spent four years as Sales Manager at UK-based Hunter Boots. With more than 14 years of experience in the industry, he has also worked at other well-known companies, including Canada Goose and Ralph Lauren. Fröhlke will assume the new role at Fabletics Europe in October 2023, where he will build the B2B department from the brand’s European headquarters in Berlin, Germany. Under Fröhlke’s leadership, Fabletics Europe will enter into new retail partnerships across the region, the company said.

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