Fending off a rival bid from Kempa, Adidas has reached an agreement with the French Handball Federation that extends its sponsorship for four years from next Jan. 1. Withholding the details, Adidas says the new contract calls for higher financial investments, performance bonuses, supplies and communication.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here