The Federation of the European Sporting Goods Industry (Fesi) is proposing to open a new workstream on integrity in sports at its next general assembly, due to be held in Rome on Nov. 17 and 18, as part of a new three-year strategic plan.
The general assembly will also have to elect a president for a new three-year term. It is widely expected to elect Luca Businaro, the only candidate at the moment. The Italian executive, who has been very active in the post since his election in 2014, is seeking a second mandate.
The initiative on sport integrity follows a series of recent scandals involving sports governing bodies, such as Fifa, that are sponsored by members of Fesi. They want to ensure that their sponsorship fees are well spent.
It also follows the establishment in Madrid last month of a Sport Integrity Global Alliance (SIGA) by the International Centre for Sport Security (ICSS). It issued a set of 12 key principles on good governance, financial and sport betting integrity. Among other things, it calls for the establishment of independent monitoring of all sport-related development programs and financial transactions. It asks to maintain a consistent zero-tolerance policy across the sports industry toward all forms of corruption, bribery and illicit financial dealings.
The development of SIGA is publicly supported by about 70 senior representatives of sponsors and other governmental and sports organizations, regulatory authorities, academics, non-government organizations and other stakeholders. Their list includes Jaimie Fuller, the highly vocal chairman of Skins.
Meanwhile, Fesi's secretary general, Alberto Bichi, participated last month in a three-day mission to find out about new business opportunities in Iran, visiting technology parks, sports apparel factories, textile factories and other industrial facilities in different parts of the country.
He came back with the impression that there is room for joint ventures with local entrepreneurs to manufacture sports apparel products because of the good quality of local production and competitive labor costs. Furthermore, Iran appears as an attractive market for the sporting goods brands because of its large population of 79 million people whose purchasing power is on the rise.
The mission was organized and led by Elzbieta Bienkowska, the European Commissioner for the Internal Market, Industry, Entrepreneurship and Small & Medium Enterprises, following the lifting last January of economic sanctions imposed on Iran because of its nuclear program.
Separately, we have been advised that the 15th edition of Iran Sportex, a B2B and B2C fair organized by Milad-e Noor, will take place in Teheran next Jan. 14-17. The organizers mention Goldwin, Greenmaster, Gym80, Pëak and Star Trak among the sports brands that are already operating in the market.