Fesi's secretary general, Alberto Bichi, joined the EU-China Intellectual Property (IP) Working Group meeting on Nov. 10 to exchange views with an inter-ministerial delegation from China and EU officials on intellectual property rights (IPR) infringements impacting the sporting goods industry, especially through the online sales of counterfeit products. In China, there are companies that register trademarks similar to legitimate brands, which in Chinese sounds like the genuine one while the Latin version is different. Chinese consumers who cannot read Latin characters are thereby deceived by these fraudulent companies, who put both versions on their websites and in auction sites. Bichi stressed the need for a clear legal framework protecting both IP right owners and consumers from counterfeit goods, as well as the need for more severe penalties to deter counterfeiting. The sporting goods sector is working with both European and Chinese authorities to fight counterfeiting by employing IPR and digital teams on the ground, and the Chinese authorities have already adopted laws, which are supposed to help improve the e-commerce environment in the country. The recent EU-China IP Working Group meeting was a follow-up to the first exchange that was held in June 2015, during which the EU and Chinese delegates engaged in an open dialogue on the IP architecture in Europe and China and defined a number of issues of common concern. That first round also led to the implementation of the Memorandum of Understanding on the next ten years of EU-China IP cooperation, which was signed on June 29, 2015 by EU Trade Commissioner Cecilia Malmström and the Chinese Minister of Commerce, Gao Hucheng, during the EU-China Summit.