FIFAS, the association of French sporting goods suppliers, has teamed up with the organizers of a new fair to promote sports and leisure activities in France. Called Bougez! ("Get moving!"), the fair will be held in Paris next June 12-14 to promote fun sports and nature-oriented sports activities. Instead of focusing on the technical and competitive aspects of traditional sports, Bougez! aims to draw a wider range of consumers through new and more playful activities. The man behind Bougez! is Francis Jaluzot, who launched the free newspaper 20 Minutes in France, as well as a free magazine called Sport. FIFAS has signed an exclusive partnership to support the fair for at least 3 years.
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