Fila’s former sales subsidiaries in France and Spain have been closed. Integrix, the new owner of the Fila brand for Europe, the Middle East, Africa and the Indian subcontinent, has appointed two distributors for the Fila brand in these two markets.
Integrix has also appointed a new distributor for the Netherlands, F.R. Sportfashion, that is related to Fros International. Sporfashion is headed up by Ronald Krijger, who has been involved in the Dutch sporting goods trade for a long time, working for such brands as Ellesse and Quick. It takes the place of Nedpoint, which was re-named as Re-sport last year. That company reportedly went into financial problems last August after losing a contract for the sourcing of Fila shoes.
For the French market, Integrix has signed a five-year distribution contract with Groupe Royer, a large footwear trader that has been growing strongly, especially through acquisitions. It is already the licensee of Converse for France and of Airwalk for Europe. It is also the French distributor of Saucony. Fila had closed its French sales office and then reopened it about one year ago, placing it under the management of a former Reebok official, Thierry Lacadiff.
The new Spanish distributor is a less well-known company in Barcelona called OK2Play. Marisa Pagador, who worked for Fila’s former Spanish subsidiary, is going to be the brand manager. The former manager of Fila Ibérica, Manuel Lafora, left a few months ago after a brief stint to run Polar Ibérica.