Financial reporting

Deckers: Hoka is more than a running brand

By Bob McGee, Frank Prenesti2022-10-31T06:26:00

Deckers

Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks.

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