E-commerce was the strongest-performing segment for 361° Degrees during its first half, with sales up by 40 to 45 percent. Overall the Chinese company posted an increase in brand sales in the “mid-teens” during H1, as sales of 361° Kids brand products rose by only 20 to 25 percent. In the second quarter, to judge by the group’s preliminary review of unaudited operational data, 361° the increase in brand sales was in the “low teens” and 361° Kids revenues were 20 to 25 percent higher. Meanwhile, the group’s second quarter e-commerce sales recorded a 40 percent year-over-year increase.