Sales grew by 37 percent to £92.2 million (€109.9m-$123.7m) at SportsShoes.com during the financial year ended Feb. 28, 2021, leading to an increase of 118 percent in Ebitda to £12.2 million (€14.5m-$16.4m), but they have flattened lately, indicating that the Covid-19 epidemic was a boosting factor last year. The company, which is based in Bradford, England, said in a press release that its sales for the seven months ended Sept. 30 were “broadly in line with last year’s performance.” About 22 percent of its sales are generated outside the U.K. Founded in 1982, the international premium online retailer offers more than 17,000 products by 149 global running and outdoor brands, including several clothing items and accessories. It secures some exclusive product launches by some of these brands. It is offering a discount of 30 percent on more than 1,200 products on Black Friday.

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