It marked the first time Brooks reached the sales milestone before the start of Q4. All corners of the globe contributed to the revenue accomplishment, including a 10 percent Q3 gain in EMEA, where direct e-commerce sales rose by 24 percent. In Germany and France, meanwhile, the Seattle-based group achieved market share increases of 220 basis points and 100 basis points, respectively, in the performance running shoe segment.
Elsewhere in the world, Brooks maintained its top market share position in the US adult performance running shoe market for the 11th consecutive quarter via a 10 percent year-over-year sales increase in North America in Q3 and a 16 percent growth in the e-commerce channel. APLA (Asia-Pacific-Latin America) sales grew more than 30 percent during the quarter ended Sep. 30.
In September, the brand initiated a global launch for its new Glycerin Max, a high-stack midsole running shoe made with nitrogen-infused foam. The style was the top seller on Tmall on the day it debuted in Greater China, where Brooks opened a Shanghai store and saw its Q3 revenue accelerate by 70 percent.
In the EMEA, Brooks expanded its run club program digitally, starting in the UK. Meanwhile, 23 brand athletes participated in the recent Ultra-Trail du Mont-Blanc ultramarathon events.
