Decathlon’s global revenue surges by 4.4% to €15.6 billion

In 2023, Decathlon experienced significant developments across various fronts, reflecting its resilience amidst global challenges. CEO Barbara Martin Coppola acknowledged the company’s progress, emphasizing their focus on future sustainability: “We made strides in CO2 reduction while ensuring continued revenue growth.”

Financially, Decathlon achieved a 4.4 percent increase in revenue, totaling €15.6 billion, boosted notably by digital sales. The company’s net result amounted to €931 million. Decathlon remains committed to sustainability, witnessing a notable 10 percent decrease in CO2 emissions for the second consecutive year and a substantial 27 percent rise in circular sales. In terms of human capital, Decathlon emphasizes inclusivity and diversity, with a reported 93 percent of employees expressing satisfaction. With a presence in 78 territories and a diverse workforce representing 86 nationalities, the company aims to foster innovation and community engagement.

Looking forward to 2024, Decathlon unveils its new mission, “Move People Through the Wonders of Sport,” alongside a strategy focused on enhancing customer experiences and promoting sustainability. This transformation includes the introduction of a fresh brand identity, reflecting the company’s forward-thinking vision.

Decathlon’s journey underscores its commitment to positive change within the sports industry and beyond, positioning itself for continued growth and influence in the coming years.