New Zealand-based parent company of Kathmandu, Rip Curl and Oboz, KMD Brands Limited, has reported positive sales trends for the holiday period, signaling a recovery for its brands. Following a challenging first quarter, the second quarter showed growth across its direct-to-consumer (DTC) channels during the Christmas season, according to its Jan. 24 trading update.
Rip Curl, the group’s surfwear brand, saw global DTC sales rise by 2.4 percent year-to-date (YTD), bolstered by new store openings and strong holiday demand. Kathmandu, known for outdoor apparel, achieved steady DTC sales and improved performance in New Zealand. Oboz, the outdoor footwear brand, recorded robust online growth, particularly during Black Friday and Christmas promotions.
Despite DTC success, wholesale sales for Rip Curl and Oboz faced declines of 13.4 percent and 12.1 percent YTD, respectively, as cautious pre-season commitments continued in the wholesale market. However, forward orders suggest a more positive outlook for 2025.
Read the complete article at our sister publication The Outdoor Industry Compass
