Despite a challenging business landscape, the company saw positive 2024 growth in its French, Italian and Swiss markets.
Intersport International has announced its financial performance for 2024. The calendar year closed with global omnichannel sales totaling €14.0 billion – an increase of 2.1 percent from 2023. Alongside gradual growth in digital sales, Intersport’s vast network of multi-format stores also grew by 83 to 5,464, in keeping with its hyperlocal strategy in 42 countries.
Despite a challenging business landscape, the company saw positive 2024 growth in its French, Italian and Swiss markets, as well as an upward trend in several categories, including sportstyle, football and running. By year-end, Q4 was the strongest period for sales, although the largest increase from 2023 occurred in Q3, reflecting Intersport’s maximization of sporting events, such as the Olympic Games in France and the European Football Championship in Germany.
“We are very happy to see positive results for 2024, which demonstrate the ongoing transformation and strategic growth we are pursuing across the Intersport Group,” said Corinne Gensollen, Chairman of Intersport International Corporation GmbH. “We are equally optimistic for 2025, as we continue to collaborate closely with our many Intersport National Organisations to ensure we keep providing real value for our customers across multiple categories, thanks to our comprehensive range of products, brands and our Private Label Brands.”
Intersport has been following a strategy it calls “Grow together faster,” which aims to accelerate growth and enhance consumer engagement through its business models and omnichannel sales. This has underlined its recent global partnerships, such as in football with EA Sports FCTM 25 for in-game digital presence and in handball through its role as the Official Partner of the IHF Men’s World Championship 2025.
