Italian sportswear brand Macron generated €107 million in revenue during the first half of 2025, a 15 percent increase year-over-year.
The UK and Italy remain Macron’s main markets; nevertheless, growth was led by a 45 percent revenue increase in Germany and a near fourfold rise in the US, where revenue reached €5.4 million. The company attributed the US performance to its new distribution center in Connecticut, opened in 2024.
Gianluca Pavanello, CEO of Macron said: ”Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide.”
Macron also continues to invest in the Macron Campus at its headquarters in Valsamoggia, where construction of a fourth building is underway to increase operational capacity. Pavanello stated, ”The ongoing investments in the Macron Campus are essential to supporting this growth: we want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.”
Following full-year sales of €223.6 million in 2024, the company expects to set a new revenue record in 2025. Macron focuses on three business lines: 1. Technical sponsorships that concentrate on partnerships with sports teams, federations and organizations; 2. Teamwear with customizable collections of sports apparel and equipment; 3. Individual apparel, especially with Padel and Activewear collections
