The company’s full-year consolidated turnover has exceeded €200 million for the first time.
Italian sportswear manufacturer Macron’s consolidated turnover as of Dec. 31, 2024, stands at €223.6 million, an increase of 13.7 percent from 2023 (€196.6 million) and of over 30 percent from 2022 (€170 million). Pro forma Ebitda increased from €33.8 million in 2023 to €45.1 million in 2024, reaching 20.2 percent of turnover and proving the sustainability of this growth trend.
The first quarter of 2025 was also much better than the previous year’s first quarter. Despite the instability and complexity of the international economic scenario, Macron’s turnover was 24.1 percent better in Q1 2024 than in Q1 2023.
“There is great pride in this latest sales record, which is the direct result of the quality of the daily work of a close-knit and ambitious team,” says Gianluca Pavanello, CEO of Macron. “The growth of recent years and the results of the first three months of 2025 show that we are heading in the right direction.”

Italy and the UK are the leading markets
The leading markets in overall sales are the UK and Italy – both accounting for 21 percent in 2024 – but Macron’s economic solidity is evident also from the substantially homogeneous development data across all countries where the Bologna-based company operates, the company said.
Important initiatives in 2024 included the inauguration of a new distribution headquarters in Bridgeport, Connecticut, and the company’s entry into the world of motorsport through partnerships with Lamborghini and the Monster Energy Yamaha MotoGP team.
What’s to happen in 2025
In 2025, expansion work will begin in the area surrounding the Campus in Valsamoggia. Macron is investing approximately €20 million in the construction of two new buildings and an overall extension of headquarters.
2025 will also be the year of the arrival on the market of Macron Clubhouse, a high-end collection of functional garments designed to be worn in everyday life and made with high-quality, high-performance and innovative materials.
Entering the world of fashion is an important project for Macron, which aims to elevate the perception of its brand as “Designed in Bologna” with values of tailoring, style, elegance and taste.
