Spanish gym equipment maker Salter saw revenues reach €14 million in 2023, a 20 percent increase from the previous year and the same as in 2020, at the peak of the pandemic crisis, CMDsport has reported. The growth was primarily attributed to the recovery of the B2B sector, which accounted for 60 percent of the company’s sales. Exports reached 15 percent of total sales, with strong growth in Northern Europe as well as the Netherlands, Portugal, Mexico, Chile and UAE.
Salter was founded in 1946 but started designing and manufacturing gym machines and sports equipment in 1979.