The Chinese group has updated its sales results for the final three months of 2024 and the full year. Xtep experienced more than 60 percent year-over-year growth for the Saucony for the 12 months ended Dec. 31 and approximately 50 percent retail sell-through growth for the brand in Q4.
Meanwhile, the company’s core Xtep brand generated high-single-digit year-on-year growth for the FY and Q4.
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
Chinese sporting goods group Xtep lifted its half-year profit on stronger demand for Saucony and Merrell, offsetting margin pressure at its core Xtep brand.
MS Sports Company Limited reports retail trends for its core Xtep and Saucony brands.
Lululemon Athletica expects fiscal fourth quarter 2025 results at the high end of guidance following strong holiday sales, even as CEO Calvin McDonald prepares to step down Jan. 31.
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
Intelligence, analysis and advice for the global sporting goods industry.
