Flavio Mazzocchi, who left last year as general manager of Intersport Italia, started a new challenge a few weeks ago as Italian country manager for Champion Europe, in charge of wholesale and retail operations. It's a new position inside the company, where the two functions were handled by different managers. Italy is the biggest market for the European licensee of Champion USA, which also owns the Game 7 Athletics chain of multi-sport stores in Italy. The brand has 50 Champion stores in Italy, including seven franchises.