The American National Basketball Association (NBA) and Foot Locker have announced a multi-year partnership, making the footwear and apparel retailer an official league marketing partner in the US. The NBA and Foot Locker have a longstanding tradition of celebrating the culture, passion, and excitement of the game, with a partnership history dating back to 1999.
The latest collaboration will engage fans throughout the NBA season. Foot Locker will receive media exposure across league platforms, including on-court virtual signage during national broadcasts and on league social media channels. Additionally, the partnership will be extended to Foot Locker’s loyalty program, FLX, providing additional connection points for customers throughout the season.
The move is part of the company’s Lace Up plan. Announced earlier this year, Lace Up is designed to drive the organization’s next phase of growth and create value for all company stakeholders.
Foot Locker recently launched its new global brand platform, The Heart of Sneakers, with a campaign featuring top NBA stars.
