Foot Locker has announced the global launch of its first private label of women’s apparel, Cozi, presenting it as “an apparel brand designed for women who keep up with trends, love sneakers and crave premium wardrobe staples at an affordable value.” It will be exclusively available in multiple sizes online and offline at Foot Locker and Champs Sports stores, including those of Foot Locker Europe. Exclusive styles and colors will be offered at select locations. The initial range is priced in Europe at between €29.99 and €44.99. Several personalities have been chosen to endorse the launch including Sy’rai Smith, the 19-year-old daughter of the iconic singer, songwriter and actress Brandy. The move follows the successful launch by Foot Locker two months ago of a proprietary men’s fleece and casual apparel brand, LCKR, and collaborations with the designers Melody Ehsani and Don C.
