For its 50th anniversary, Micam will feature a new space, called the Players District, dedicated to sports and outdoor shoes. The next edition of the Milan trade show, which will take place on Sept. 15-18, will therefore host brands such as Skechers, Dolomite and Joma Sport in Hall 7. The Players District will also include a special area, called The Arena, for shows and performances highlighting high-tech shoes.

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