For three years beginning this September, Wilson will be providing the official game ball for the Basketball Champions League. The Evo Nxt, as it is called, was designed by Wilson Labs for the speed of modern basketball and to enhance shooting, handling and grip. It combines the durability, feel and moisture management of Wilson's Evolution and Solution game balls and adds a few new ideas. The Basketball Champions League is a partnership between the International Basketball Federation (Fiba) and 11 European leagues. Wilson is headquartered in Chicago.
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z