Forbes’ annual ranking of the 400 richest Americans shows Nike’s 69-year-old chairman, Phil Knight, in 30th place with an estimated net worth of $9.8 billion, or $1 billion more than Rupert Murdoch. New Balance’s Jim Davis and his family are ranked #165, with net worth of $2.5 billion. Further down the list, 48-year-old Helen Johnson-Liepold of Johnson Outdoors is worth an estimated $2.2 billion, while Jim Jannard, 58-year-old founder and former controlling shareholder of Oakley, is worth $2.0 billion.