Forum Sport, the Spanish sporting goods retail chain based in the Basque region, has promoted Diego Llorente to director general. He replaces Francisco Fernandéz de Allende, who will remain within the Eroski group at the head of another department. A graduate in telecommunication engineering, Llorente was previously the director of operations at Forum Sport, where he had also occupied organizational, logistical and marketing functions. During his career, he has also worked at Accenture and Fagor.