Founded in 1983 in Colorado, Bula is one of the largest brands of sports hats and beanies in North America and is also big in Europe. In the Nordic countries, it has been working through the Norwegian-based Active Brands group as a distributor since 1989. Now, Active Brands has bought the rights for Bula throughout Europe, including Russia. According to Sportfack, Bula has an annual turnover of 200 million Swedish kronor (€21.0m-$23.5m) in the U.S. and Canada. In Europe, where the brand trades in 20 countries, it has annual sales of around SEK 70 million (€7.34m-$8.24m). Bula's owner, Films Corp., says it will work closely with Active Brands to develop Bula into a global brand.

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