François Pinault, chairman of PPR, parent company of Puma, Cobra Golf and Volcom, has been elevated to the rank of grand officer of the French Legion of Honor. At the same time, Salma Hayek, the Mexican actress who married his son François-Henri, chief executive of the group, was made knight of the Legion of Honor because of her numerous activities in favor of oppressed women and those affected by certain diseases. François-Henri is a knight already.