Franz Koch, chief executive of Puma, has told a German...

2012-08-07T00:00:00+01:00

Franz Koch, chief executive of Puma, has told a German newspaper that the Cat plans to bring out compostable or recyclable T-shirts and shoes in 2013

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Messi and Adidas: 20 Years to El Último Tango

2026-07-15T22:15:00Z By Valentina Giannella

As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
Article
Skechers builds a motel to pitch itself to football

2026-07-15T16:02:00Z By Valentina Giannella

A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.
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lululemon's Hamilton series debuts with a golf lesson

2026-07-15T14:22:00Z By Valentina Giannella

lululemon’s debut ‘Rest Day’ episode has Hamilton taking a golf lesson from PGA pro Min Woo Lee, with golf apparel on display.