Frasers Group, the parent company of U.K.-based Sports Direct, promoted Sean Nevitt to chief commercial officer and David Al-Mudallal to chief operating officer. Nevitt, previously global head of commercial, has been with the company for over 30 years. Al-Mudallal joined the business in 2017, first as head of talent at Sports Direct, then chief of staff and most recently group head of operations at Frasers Group. Nevitt and Al-Mudallal are expected to play key roles in the group’s ongoing ”elevation strategy” as part of its leadership team supporting the proposed transition of the CEO role to Michael Murray, the fiancé of current CEO’s Mike Ashley’s daughter. Murray is said to become CEO of Frasers Group on May 1, 2022, after the end of the company’s current financial year.

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