Freddy, the major Italian brand of fitness and dance clothing, will be the technical sponsor and the official supplier of the Italian team at the 2008 Olympic Games in Beijing. Its 1,000-odd members will wear Freddy’s official uniforms during the inauguration ceremony and afterwards. Representing an investment of about €20million, the deal runs for three years and covers also the Mediterranean Games in Pescara, the European Youth Olympic Festival in 2009, and the 2010 Winter Olympics in Vancouver.