Fritidsagenten, a Danish company that has been distributing Teva in Denmark for many years, will also start selling the brand of outdoor sandals in Sweden, Norway, Finland and Iceland from the start of next year. Teva is currently distributed in Sweden, Norway and Finland by Selected Brands, a Swedish company that otherwise focuses on sports lifestyle products. The Danish firm itself will handle sales in Finland as well as in Iceland, where Teva was not previously represented. Fritidsagenten has built Teva into the market leader for sandals in Danish outdoor stores. The new Teva deal is another sign of the cross-border consolidation that is slowly taking place in the Nordic outdoor market, as detailed in the Scandinavian market reports that we will be introducing next month (more in The Outdoor Industry Compass).

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