Galvin Green, the Swedish marketer of golf apparel, has decided to enter the U.S. market in the course of this year through its own subsidiary, which will be led by Martin Nielsson. The company sees the move into the world's largest market for golf garments as a logical step after selling in Canada for a couple of years. Especially in the higher-end segment, Galvin Green expects a strong potential for its own business in the U.S., estimating that up to 500 selected points of sale may carry the brand. According to the Swedish company, which has already performed very well in the U.K., the U.S. market is large enough to accommodate another label in the upper-end segment.

Topics