Gio-Goi, an urban fashion brand partly owned by the Pentland Group, went into administration (a form of bankruptcy) last week. The Guardian reports that Sports Direct International (SDI), the largest British sports retailer and wholesaler, is in talks to acquire the brand. SDI, which has been diversifying into fashion, already bought Firetrap and Full Circle out of administration last year. The talks could not be confirmed. Established in Manchester in the 1980s, Gio-Goi was sold by JD and other sports fashion retailers in the U.K.

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