Go Sport has opened its first two stores in India, following a master franchise agreement signed at the end of 2017 with the Lulu Group. The two units are a store of 1,200 square meters in Mumbai and another one measuring 1,000 m² in Bangalore.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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