Goetz Schmiedeknecht, 37, formerly the director of distance selling at S.Oliver Bernd Freier, is the new head of global e-commerce for Puma, in charge of the international Puma online store.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here