Goldwin will enter the European motorcycle apparel market this February, beginning in Italy. The company’s motorcycle apparel has been sold in Japan since 1983. The brand hopes to reach sales of $1.7 million in Europe by 2010. After about two years on the Italian market, where Goldwin has its European head office, the company will take the line to France, Spain and other markets. Jackets and pants will cost about €150-570.