GoPro, Inc. saw second-quarter revenue drop 18 percent year-over-year to $152.6 million for the period ended June 30, 2025, as camera unit sales and subscriptions weakened. The company trimmed its net loss to $16.4 million from $47.8 million a year earlier, with gross margin improving to 35.8 percent from 30.5 percent. Adjusted Ebitda loss contracted by 83 percent to $5.7 million.
Revenue from retail channels fell 19 percent to $111 million, while GoPro.com – which includes subscription and service income – slid 16 percent to $41 million. Subscription and service sales held steady at $26 million, although the subscriber base slipped 3 percent to 2.45 million.
Operating expenses were reduced by nearly a third to $68.7 million, reflecting lower spending on advertising and marketing. CFO Brian McGee said cost and margin initiatives launched in 2024 “are beginning to deliver meaningful results.” CEO Nicholas Woodman added that a broader product lineup set for release in the second half of the year should return the business to growth and profitability in the fourth quarter.
For Q3, GoPro projects revenue of roughly $160 million, plus or minus $10 million, and earnings between a $0.04 loss and a $0.02 gain per share. New launches include a low-light capable camera, additions to the 360-camera category, and a licensing program allowing AI developers to train on GoPro user content. Still, the company expects sales to remain well below the $259 million generated in the same quarter last year.
